1. What was your professional highlight in the past year?
We were able to beat the competition in a few major projects, such as with companies in the agricultural and construction machinery sector. I shall personally remember two important orders in particular. I am especially pleased about the fact that we won these customers based on our leading technical solutions in conjunction with the system expertise of a distribution partner.
2. Were there other topics that were important to you in 2015?
Last year, WAGNER Industrial Solutions participated once again in the LIGNA trade fair. In my opinion, appearing at this trade fair was an important signal to the market – above all the woodworking industry – that we are more active in this special segment than ever before. Another topic in 2015 was heavy-duty corrosion protection. In this regard, we organized a very good international event in Utrecht in June, where we presented various new products, including the dosing and mixing system PROTEC 2K. The continued implementation of our indirect sales strategy was also incredibly important to me.
3. Could you explain the indirect sales strategy in more detail for us?
Since 2013, WAGNER has increasingly relied on indirect sales via skilled sales partners. This network enables us to have a wider market access and much quicker services than is possible in direct sales. We achieve the required depth through the specialization of the distributors. The end customer primarily benefits from the more intensive support of a regional partner of their choice. We made significant progress in implementing this strategy in 2015.
4. What will you focus on professionally in 2016?
We will continue to actively pursue our indirect sales strategy and ensure that there are distributors for each sector in all regions. I will therefore be very busy with this topic in the coming months as well. Much more intensively than before, the aim is also to be recognized as a supplier of complete solutions. The Group-wide portfolio ranging from liquid coatings and powder through to the products of our subsidiaries Walther Pilot and Reinhardt Technik provides unique opportunities in this respect. I am driven by the aspiration of being able to offer customer-specific solutions, tailor-made and from a single source.
5. Which event are you particularly looking forward to in 2016?
Professionally, the PaintExpo that takes place in April in Karlsruhe will be a highlight. WAGNER will be represented with a stand measuring over 200 square meters and several product innovations. I see great promise in the WAGNER 2K COMFORT in particular – our new electronic mixing and dosing system for processing several components. The new AquaCoat systems, which are ideal for the electrostatic application of separating agents, will be of interest to the visitors as well. As the PaintExpo is our industry's most important trade fair, in addition to customers and distributors, I am always reunited with old companions there as well. Privately, the first day of school for my oldest daughter in September will certainly be a very special day that my wife and I are already looking forward to.