In order to use our apps and the various functions they provide, it is necessary to process certain personal data, which we have clearly marked as mandatory fields. If you do not provide us with this mandatory information or do not provide it in full, you may not be able to use our apps or may not be able to use them to their full extent. However, if you only provide the data marked as mandatory, this will not have any negative consequences for you.
Purpose of processing / data transfer to third parties and third countries
The processing of your data serves to provide you with the apps in a technically secure and functionally flawless manner and to offer you the services of the apps. The personal data that we process is used exclusively for the provision, implementation and improvement of the service. In accordance with the terms of use of our apps or if you otherwise consent to this, we may merge your data with other data stored by us and also use it for our own advertising purposes within the scope of and in accordance with our data protection information and terms of use. We may use the Hubspot tool for this purpose, which you will find described elsewhere in this privacy policy and to the extent that you have consented to its use.
We do not pass on your data to third parties unless you have consented to this or we are otherwise authorized to do so (see also the following paragraph on registration with Google/Apple). If service providers are involved in the provision of our services and this is legally required, suitable data protection contracts have been concluded - this also applies if service providers outside the EU/EEA are used. The security level of our apps, like that of our other digital services, is continuously reviewed in cooperation with security experts, e.g. by means of penetration tests.
Registration with Google / Registration with Apple
If you have a Google account or an Apple account and log in to our apps with it, your name and e-mail address and, if applicable, your account profile picture will be exchanged between the respective service and us. The Apple and Google login functions allow you to access our apps centrally via your Google or Apple account without having to enter your access data each time you access our apps - however, we will never receive your account password. Google or Apple process your data in accordance with the terms of use of the respective network, which may mean that your data may be merged with other data on the respective service and/or added to your profile on the respective network. In addition, an evaluation for the networks' own advertising purposes can be considered. The legal basis in each case is your consent, Art. 6 I 1 a GDPR, or your user relationship with the respective network, Art. 6 I 1 b GDPR.
Further information on logging in with Apple is available at https://www.apple.com/legal/privacy/data/en/sign-in-with-apple/.
You can also find out more about logging in with Google at https://support.google.com/accounts/answer/112802?hl=en&co=GENIE.Platform%3DDesktop&sjid=4843948211676760814-EU.
Period of use / deletion of data:
We delete your personal data as soon as they are no longer required for the purposes for which they were collected, unless their - temporary - further processing is necessary. This may be the case for:
- Fulfillment of legal storage obligations, which may arise e.g. from the German Commercial Code (HGB) or the German Fiscal Code (AO). The specified periods are up to ten years.
- Legal defense and enforcement, taking into account the statutory statute of limitations. According to §§ 195 ff. of the German Civil Code (BGB), these limitation periods can be up to 30 years, whereby the regular limitation period is three years.
As a rule, we store your data as long as you are regularly active in our apps, we operate the apps and you do not delete your account. You can uninstall the app at any time via the paths provided for this purpose in the operating system of your end device.
Cookies
Cookies are small text files that are stored in the browser on your end device if you have consented to the use of cookies in advance and your browser allows this. Cookies are distinguished partly based on how long they are stored for. Session cookies are deleted automatically when you close your browser. Permanent cookies, on the other hand, remain stored on your end device; your browser can provide information about the storage period. A permanent cookie can be read again the next time you visit our apps. To prevent this, you can delete permanent cookies after visiting our apps.
Cookies are also distinguished based on their origin. So-called first-party cookies originate from our apps themselves. So-called third-party cookies originate from other providers.
When you call up our apps for the first time, a selection menu appears where you can select whether and, if so, which cookies we may use. If you agree to the use of cookies, the processing is based on your consent, Art, 6 I 1 a GDPR.
Cookies that are required for the technically secure and flawless operation of our apps, or that are necessary to provide certain functions you have requested, are processed on the basis of our legitimate interest in the respective processing, which arises from the purpose stated in each case.
Cookies/ Google Analytics
We use Google Analytics 4, an analytics service provided by Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google Analytics is based on a technology that enables us to analyze your use of our apps. The data required for this purpose is collected from you and processed on Google servers, which are generally located in the EU, but may also be located in the USA in exceptional cases. We have therefore activated the "anonymize IP" function, which ensures that your IP address is shortened on a server in the EU before it is transmitted to the USA. In this respect, your IP address will only be shortened in exceptional cases after transmission to a server in the USA. This truncation removes the personal reference, as this eliminates the possibility of assigning the data to you personally. According to Google, the IP address processed in this respect using Google Analytics is not merged with other data that Google may have about you.
The legal basis for this processing of your personal data is your consent, Art. 6 I 1 a GDPR.
While you use our apps, your interactions with our apps are stored as so-called "events". Such events can be, for example, the activation of the apps, your first use of the apps, your click path and interactions with our apps, scrolling (at least if you scroll at least 90% of the respective screen), clicking on external links, search queries within the apps, downloads, advertisements you click on within the apps, and language settings. In addition, your location, your IP address (regularly shortened as described, technical information about your device (e.g. language settings, screen resolution), your telecommunications provider and a referrer URL (i.e. the content you accessed before visiting our apps) may be processed.
Google can use this information to evaluate your use of the apps and create reports about this. These reports are offered by Google Analytics and are used to measure the performance of our apps and the effectiveness of our marketing measures.
In addition to Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, your data may also be transferred to Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and/ or Alphabet Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA, will be transmitted. If your data is processed outside the EU/EEA and there is no adequate level of data protection, we have concluded EU standard contractual clauses on data protection with our service provider in order to establish an adequate level of data protection in this respect.
Since Google is affiliated with Google LLC, California, USA, the company must be regarded as a target of potential access to personal data stored at Google by US authorities. From an EU perspective, however, the USA is a so-called third country. This means that, as far as we are aware, you as a data subject do not have the same rights as under the GDPR. In addition, as an EU data subject, you may not be entitled to seek legal remedies against actions of US authorities.
The data is processed by Google Analytics 4 for a maximum period of 14 months and then automatically deleted.
You can revoke your consent at any time with effect for the future by using the options provided for this purpose in our consent management. However, any legitimate processing prior to this time remains unaffected. If you do not consent to the processing of your data using Google Analytics, the usability of Our apps may be restricted in whole or in part.
Further information on data processing by Google and the Google terms of use are available directly from Google itself and can be found at:
https://marketingplatform.google.com/about/analytics/terms/us/ and https://policies.google.com/?hl=en.
Cookies/ HubSpot
In connection with our apps, we use HubSpot for our online marketing activities. HubSpot is a software company from the USA with a branch in Ireland. Contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Phone: +353 1 5187500. Hubspot is a software solution that we use to cover various aspects of our online marketing. These include e-mail marketing (newsletters and automated mailings, e.g. to provide downloads), social media publishing & reporting, reporting (e.g. traffic sources, accesses, etc. ...), Contact management (e.g. user segmentation & CRM), landing pages and contact forms.
The underlying data is stored on HubSpot servers. They can be used by us to get in touch with visitors to our apps and to determine which of our company's services are of interest to them. All information collected by us is subject to this privacy policy. We process all information collected exclusively to optimize our marketing measures. The legal basis for the use of Hubspot's services is your consent, Art. 6 I 1 a GDPR.
You can prevent data processing by HubSpot by making suitable settings in your end device or by using this opt-out link.