Trendtalk with Eva Brenner: How do we prefer to live?

How do Europeans prefer to live? And how will we live in the future? This exciting topic was discussed at the WAGNER Trendtalk in Hamburg and Munich together with editors of various trade journals and influencers from the DIY sector. During the event we were supported by our brand ambassador Eva Brenner and the paint manufacturer SCHÖNER WOHNEN-Farbe. In addition to the exciting discussions, the participants were able to test our spray units and paints from SCHÖNER WOHNEN-Farbe – while also reviewing the development of our living culture over the last 60 years with the help of virtual reality classes. Living means change: Thanks to new technology, the participants got to experience this live and in colour.

Survey results

The event was preceded by a survey of 2,000 participants across Europe. Our goal here was to find out how you prefer to live and design your home. And some amazing facts came to light: The number of single-occupant households in Germany is growing steadily, while at the same time ever more living space is available to each individual – currently 61 square metres per capita.